We began this journey by learning basic graphic design techniques and how to navigate design programs.

After months of effort and training to make certain that we produce the highest quality t-shirts, hoodies, masks, etc. Our hope for this company is to uplift people of color and to show that everyone has a loving soul within themselves.

Being a black owned business, we make black power apparel in hopes to unite and empower our community.

We have specific designs that focus on appreciating the melanin in our skin because we believe colorism is an issue world wide, that hopefully will die out one empowering t-shirt at a time.

Every person of color deserves to feel beautiful in the skin they were born with, and not ashamed of it.